The Vision
Where’s The Hoop™ represents a mentality crafted for hoopers. To push the mindset of actively pursuing the ONE THING that can make your dream a reality.
In a world with growing opportunities, that often come with more uncertainty; it's easy to feel overwhelmed or paralyzed by it all. Where’s the Hoop serves as your reminder to forget about the uncertainty (the output) and tap into what is certain (your input).
Through apparel and community, Where’s The Hoop™ aims to connect with hoopers and aspiring players who desire to reach an elevated version of themselves on and off the court. We want to highlight different stories of what it can look like to take chances toward discovering your “hoop” and inspire others.
Embrace the Where’s The Hoop™ behavior.
The Man Behind The Vision
Started in a dorm by a college freshman, Daniel Santos, in March 2022 Where’s The Hoop™ was put out into the world. But here’s the backstory…
While in high school, the metaphor "Where’s The Hoop" was created during a time of Daniel’s uncertainty and need for direction in his life. As an athlete who played basketball all his life, he always used this metaphor to strive to be an entrepreneur, obtain his real estate license, and transfer from a university that wasn’t serving him, and many other life decisions.
Years later he's turned that reminder into a brand, so other hoopers could use it as their driver too. He intends to spread Where’s The Hoop’s to all hoopers and eventually to other athletes, by creating quality athleisure & athletic wear and building community events to bring people together. He aims to connect products and this mentality in the best way to make people understand the importance of taking advantage of their goals.
“People arent so lost or stuck in life, they just need the guidance through it...Like the game, there’s only one hoop you can aim for. There is no plan B! I want to help people see that for themselves.“
- Daniel
Serving community not just products
Beyond providing high-quality athleisurewear, we believe in building our community by fostering a supportive network where individuals can come together to share their worries and achievements, inspire others, and meet like-minded individuals. We believe in connecting people through clothing, creating a movement for self-elevation and relatability.
Together, we strive to facilitate events and open spaces, not just for showcasing our products but to serve the community we desire impact.